Happy launch day to North Carolina wedding planner, Pinnacle Events! Owners Julie and Lindsi wanted new, elevated branding and a custom Showit website for their business. As they’ve been in the wedding planning industry for over a decade, they knew they wanted to incorporate some elements of their current brand. So, we used one of their colors and a similar font for their logo to keep their brand recognition. After our initial kickoff call, I put together this mood board as direction for their new branding:

Firstly, I put together several logo options. We ended up choosing one very similar to their current logo to maintain their brand recognition, but we fleshed out a brand identity board:

Afterward, I worked on their social media templates for Canva:

Following, came their custom showit website design. They had a lot of new elements they wanted to incorporate on their website including a “Collective” page to showcase some of their other services like Cold Sparks, Photo Booth, and Rentals. I used Woocommerce for the structure of their rentals and users can create a wishlist of items they want to use in their wedding to email them. Visit their branding and custom showit website here!