I haven't tried to create my own logo, but I do all of my own marketing items and this was definitely way easier and allowed me to spend my time elsewhere!
I think this is a fantastically smart approach to branding, especially for smaller businesses. I've gotten SO many compliments on my logo/branding. Love love love!
I feel like I could have made it even more custom but Katie seemed to read my mind and she pretty much did everything perfectly the first time! One plus side to not completely customizing everything is that it didn't take as long and because of my already busy schedule.