Everything, but the design.
marketing plans for small businesses
Maybe you have a brand and website you like or maybe you just can’t afford a rebrand, but either way you need help getting ideal clients to BOOK.
Together let’s figure out who your ideal audience is and how to connect with them without doing ANY design and doing all the “business things” behind the scenes.
book your spot
- General helping marketing to ideal clients
- Help on how to use SEO to attract clients
- Instagram help like posting with captions, reels, hashtags and the works
- Someone to blog meaningful posts that get found in google
- Email list and opt in help
Here's some food for thought...
Even if you pay someone thousands of dollars for SEO to get people to your site...that doesn't guarantee they'll inquire or book with you.
If you’re thinking i'm making a lot of sense...I am here to serve you!
i'm all about creating
actionable plans that are customized for what is sustainable for you.
Less of this:
Watching countless videos and courses on marketing your small biz
More of that:
A customized plan for your biz based on your audience and strengths and weaknesses
What it takes to make a good marketing plan:
Knowing your audience.
Getting to really know who your people are on the inside is challenging if you don't have the right tool kit.
We’ll work together to figure out what isn’t working for you in your business and who you are trying to target. With this info I will create a custom marketing plan and execute it over the course of three months.
Each customized plan includes
- An in depth questionnaire so I can learn your struggles and who you are trying to market to
- Ideas, if applicable, for your packages and pricing
- A one time to do list that I will tackle in the first week working with you. Things on this list can include setting up your SEO page titles and descriptions on your site, redoing your instagram profile, creating opt ins for your email list and setting them up, hashtag research, and more
- A 3 month action item list of things I will do for you each month that can include posting to instagram, sending newsletters, and blogging
- Access to video resources
An additional add on is copywriting for your home, about, and service pages for $2500
I'm Katie
Director and Doer of pretty much all the things here at Ribbon and Ink. I’ve been a brand and website designer in the online industry since 2011. With that rare badge of honor of over a decade of experience, I can tell you for certain that big things change in business when every aspect of your presence speaks to the exact-right people.
And as a Mom of 2 who really loves a good margarita (with a super-salty rim), I’m a firm believer that life’s just too dang important and fun to keep coasting on your cobbled-together brand identity.
business strategy
- Brand-building questionnaire so I can really learn your audience and struggles
- Brand kickoff call
- Action plan for you to continue once I'm done working with you
business clean up
- Setting up your SEO page titles and descriptions on your site
- Redoing your instagram profile
- Creating opt ins for your email list and setting them up
- Hashtag research
- Client gift box design
- Creation of Canva social templates
OUR TRULY COMPREHENSIVE marketing collection
4 payments of $750
marketing plan
- Posting to instagram
- Sending newsletters
- Blogging
- Shipping client gift boxes
video resources
- Structuring your home, about, and sales pages
- Content repurposing
- Blogging using YOAST
you might be thinking...I don't need x, y, or z.
totally. get it.
I create a custom plan based on YOUR needs and my cost. This means someone who doesn't want a newsletter will get more blogging or instagram or whatever fits for them. My plan is totally customized to what I think is best for them.
the process
How does this work?
Whether this is the first time you’ve reached out to work with an expert, or you’re already a pro, everyone works differently. So here’s how we do it! (No surprises, here!)
step 01
Fill out the contact form linked below. Upon filling out, you'll be taken to a checkout page to choose a payment plan if you're anxious to get started!
step 02
I'll send an initial questionnaire to learn about you and schedule our kickoff call.
step 03
I'll create a "clean up" list of one-time things I'll do at the beginning as well as create a three-month action item plan of things I'll do each month.
let's work together!
real life
Ribbon and Ink Gets Results
Remember when I said, “Things start to get really good” when you do branding and business our way?
- Getting your first-ever inquiry straight from Google
- 4x as many inquiries in 30 days
- SEO setup that boosts visibility
- Increased confidence because people want to work with YOU
"She taught me how to market my business, how to figure out pricing, how to talk and engage with clients. The investment is completely worth it, I love what Katie has designed it has taken my business to the next level!"
jessica ellis photography
"Her resources, tips and guidance on the business side of things, her writing copy for my site — it’s everything! She truly creates a brand experience, not just a site. And she helps you take your business to the next level!”
alexandra mandato photography
Ready for your UPLEVEL?
These results can be yours, too.
If you want to make more money by stepping into your potential and you know it’s time to take your business to the next level, I truly cannot wait to work together.
