I’m having a GREAT time working with my latest full branding client Stacey of Dear Stacey. Stacey is an amazing Long Island New York wedding photographer with tons of experience and beautiful images. I’m currently working on Stacey’s Showit5 website design, but I wanted to share my initial conversation with Stacey during our brand coaching session where we discussed her ideal client, industry niche, and all the ideas for her visual brand she had bouncing around.

Stacey works with many teachers and social workers and she had a very vivid description of her ideal client. Her clients are nostalgic, down to earth, and book nerds. I could totally see myself as one of her clients! Here is the ideal client and mockup I created for Stacey that was spot on:

Next, came her brand mood board:

All images via Pinterest and NOT mine. Contact me to remove your image.

I don’t want to share too much, but this is one of her monogram/alternate logos and I LOVE it!

Stay tuned for the progress of her taupe, coral, and nostalgic brand…