Laura is an Oklahoma wedding photographer who purchased my one of a kind Showit website, The Madeline. Laura is a newer business who had limited funds, but still had a need for a professional website and brand. For that reason, Laura decided to add a brand identity to her one of a kind site to truly give her a brand. In addition to receiving a Showit website I created a brand board, stationery suite, and social media templates for Laura using The Madeline site as inspiration. I followed up with Laura to ask her some questions about this process.
How would you describe your old brand and how would you describe your new brand?
I barely even had an old brand! Before my new brand, I did not have an understanding of what my brand was so everything was inconsistent. Now, with my new brand, I know the “feel” of my business and the clients I am trying to attract. I have more consistency and know the direction I want my business to go in. I would describe my new brand as elevated, classic, and romantic.
Why did you decide to purchase a one of a kind site instead of doing custom branding?
Purely monetary reasons!
Do you recommend people add a brand to their one of a kind site?
YES! Adding a brand to the one of a kind site gave me a clearer vision of my business. It also has given me more confidence in my business and makes my business seem complete. I always felt like there were loose ends to my brand and business but now it feels cohesive.
Do you feel the process was custom enough for you?
100%. I feel like I could have made it even more custom but Katie seemed to read my mind and she pretty much did everything perfectly the first time! One plus side to not completely customizing everything is that it didn’t take as long and because of my already busy schedule I was able to not worry about it as much because Katie already created such a beautiful site and brand to begin with.
What was your experience like working with me? Would you refer me to others?
Every chance I can! You were extremely easy to work with and have given me a new brand for my business that I would have never been able to do on my own, even with all the time in the world. No matter how many times I asked you a “easy” or “silly” question, you answered me so kindly and helped me as I navigated my new brand and site. I am honestly blown away by how easy and enjoyable everything was and if I ever need another type of branding or the other services you do I will be emailing you asap!