It’s launch day for Pennsylvania wedding photographer Kelsey Renee! Branding for wedding businesses is SO fun because everything is always SO pretty at the end! Kelsey reached out to me wanting a professional brand and custom Showit website for her blossoming business in Lancaster. She wanted a very minimalistic neutral brand and I think we really nailed it down. Read below to see the process we went through.
During our brand coaching session I presented this ideal client mockup for Kelsey that I created after reading her initial brand questionnaire:
After creating this I gave her several logo concepts. We ended up going through a few rounds but here are a few:
Once we fine tuned the logo we came up with a final brand board:
Next I created a set of styled brand images for her:
Then came her stationery and social media design:
Last, but not least came her home page design:
Kelsey actually decided to have a whole page dedicated to albums and I love how it turned out!