Branding is hard. It is my passion to help women in their business journeys by creating beautiful brands that are both reflective of them and attractive to their ideal clients. I love hearing the stories of how businesses came to be and am honored to help those creative small businesses come to life. Too often business owners have beautiful work, but brands that just fall short and the quality of their brand does not match the quality of their work. Are you tired of having beautiful work and a not so beautiful or fitting brand? Let Ribbon & Ink help! My business background enables me to help clients define their target client and industry niche. My coaching process is essential to making sure clients receive brands that will stand the test of time and are truly going to attract the type of clients they want to work with. My branding process is meant for business owners who have a clear focus for their business, but don’t know how to create it visually. It’s meant for people who are willing to invest their time and energy into developing a cohesive, timeless brand. I truly love custom branding for wedding photographers and planners and I can’t wait to hear from you!
Comprehensive questionnaire to help me get to know you and your business
Branding coaching session at my home studio (or via Skype) to define your target client and niche as well as crafting a mission statement and tagline, social media plan for leading up to your launch; discussion of pricing and packages
Welcome package gift idea design, welcome letter design, and meet me doc designed (can be substituted)
Brand identity creation to include logo, alternate logo and/or monogram logo, color palette, typography, patterns, textures, and icons
Website with blog
Stationery suite design including business cards, note card and envelope
Facebook cover design
Email signature image
Social media kit with custom branding images for instagram leading up to launch and template for you to use in the future
Definition of SEO keywords and how to implement into your site
Basic SEO set using page names, SEO page titles, and meta data with the Yoast plugin (for Wordpress sites)
Three months of post-launch support
Video tutorials to show you how to update your site
My branding coaching session is KEY to a successful brand because we identify your ideal client and niche. How can you gain business if you can’t attract the right customer? For every client I first offer a brand coaching session where we go through a list of topics and review a questionnaire you will fill out beforehand. I invite locals over to my home studio and others join me via Skype. I really help define your target client and niche and then work with you on how to convey that visually with the brand we create. We will define your target client and niche, come up with a social media plan to announce your launch, discuss prices and packages, and create brand strategy definitions like your mission statement.
Once we've defined your ideal client and niche I will create a mood board for you which is a collage of images I feel are representative of the visual brand you should have. The mood board will also include a color palette and should be an overall look and feel of your brand.
Next I will create several full logo layouts for you. I will provide three to four full color logos for you to choose from at least as a starting point.
Once your main logo is exactly how you want it I will develop your full brand board that includes your logo, monogram logos, alternate logos, a color palette, fonts, and patterns/icons.
For every client I create a set of custom stylized branding images that can be used in social media images, marketing pieces, your website, and more.
Next I will design your stationery suite that includes a business card, note card and envelope, envelope liner, meet me document to insert in client welcome packages, and welcome document. The last two items can be substituted if they are not applicable to you.
Next I will design your Facebook cover template, email signature, and a set of Instagram images to use as hype for your new brand's launch.
Once all your social media and stationery is designed I will provide one or two home page layouts. Usually by this time in the process I have a good understanding of my client and will provide one layout and we go from there.
After your home page is finalized I will design the remaining pages of your site and send to you for approval.
Once all your site pages are approved in their mockup stage I will set up a live preview of your site and blog for you to browse and make sure everything looks right.
Yay! Once the live preview is good and ready to go we'll push that magic button and launch your beautiful new brand to the world (preferably with champagne and cupcakes)!
I actually went to school for business and hold a marketing degree. I later got my Master’s in Video-Based Production and that led into graphic design.
The coaching sessions is key to establishing a successful visual brand because we define who you are marketing it to. We determine your ideal client and niche among other things.
I create a set of styled branding images for every client for them to use however they’d like. I create a set of social media images from them.
I work with one client at a time making the turnaround time for your brand fast. The whole process takes roughly four weeks.
What I absolutely love is all the behind the scenes guidance that Katie does. I had no idea we would go over my pricing packages and I am so glad we did because it is 100 times better! It is so nice to talk to a professional about where you want to take your business.
YES! I love the profile Katie created of my ideal client because it is ON POINT. If you don’t know who your client is, how can you sell to them? It is so important to have that as a reference point so you can go back to it every time you need to make progress in your business.
YES! I did not feel like my images fit well in my old website but this new website just makes my images so much stronger. My website is my storefront so having a strong brand is essential to attracting my ideal client.
It was amazing to meet one on one. My last web designer was out of town, so all we had was phone calls and emails. Meeting my web designer in her office was such a plus. We got more work done and it is moving quite along!