Branding is hard because it’s not just your logo or your website. Branding is the impression you leave with viewers after they see your website. It’s the graphics you use on Instagram. It’s in the language you use in your captions. It’s hard to get everything consistent and cohesive and it’s even harder figuring out how to accomplish that!
It is my passion to help women in their business journeys by creating beautiful brands that are both reflective of them and attractive to their ideal clients. I love hearing the stories of how businesses came to be and am honored to help those creative small businesses come to life from start to finish. Too often business owners have beautiful work, but brands that just fall short and the quality of their brand does not match the quality of their work.
Are you tired of having beautiful work and a not so beautiful or fitting brand? Let me help! My business background enables me to help clients define their target client and industry niche. My coaching process is essential to making sure clients receive brands that will stand the test of time and are truly going to attract the type of clients they want to work with.
My branding process is meant for business owners who have a clear focus for their business, but don’t know how to create it visually. It’s meant for people who are willing to invest their time and energy into developing a cohesive, timeless brand. I truly love custom branding for wedding photographers and planners and I can’t wait to hear from you!
Comprehensive questionnaire to help me get to know you and your business
Online brand coaching session to define your ideal client and niche; discuss pricing and packages and help create prices based on competitors in your market; set up the structure of pages on your site; discuss client gifts and much more
Brand identity creation to include logo, alternate logo and/or monogram logo, color palette, typography, patterns, textures, and icons
Showit Website with blog
Migration of your current blog posts (Wordpress, SquareSpace)
Custom link tree for Instagram
Stationery suite design including business cards, note card, envelope/liner
Facebook cover design
Email signature image
A set of custom styled brand images
A set of Instagram images to hype your new brand and launch
Instagram quote templates
Instastory Highlights Template
Basic SEO set using page names, SEO page titles, and meta data with the Yoast plugin
Video tutorials to show you how to update your site
Access to my Blog like a Boss SEO video course
* SHOPS NOT INCLUDED IN THIS COST. IF YOU WANT TO ADD A SHOP PAGE TO YOUR SITE PLEASE INQUIRE.
For every client I first offer a brand coaching session via Zoom where we go through a list of topics and review a questionnaire you will fill out beforehand. I really help define your target client and niche and then work with you on how to convey that visually with the brand we create.
Once we've defined your ideal client and niche I will create a mood board for you which is a collage of images I feel are representative of the visual brand you should have. The mood board will also include a color palette and should be an overall look and feel of your brand.
Next I will create several full logo layouts for you. I will provide three to four full color logos for you to choose from at least as a starting point.
Once your main logo is exactly how you want it I will develop your full brand board that includes your logo, monogram logos, alternate logos, a color palette, fonts, and patterns/icons.
Next I'll create all your social media items that include an email signature, Facebook cover, and Instagram text templates.
You'll get designs for basic stationery including a business card, note card with liner and envelope. I typically facilitate ordering for clients, but you're welcome to PDF files. When you need to restock, just contact me to get a quote to print more items OR I will give you PDFs to print on your own.
For every client I create a set of custom stylized branding images that can be used in social media images, marketing pieces, your website, and more.
Once all your social media and stationery is designed I will provide a home page layout for your website. Usually by this time in the process I have a good understanding of my client and will provide one layout and we go from there.
After your home page is finalized I will design the remaining pages of your site based on the text you give me and send to you for approval. At this stage everything is a Photoshop mockup for your site. While I don't provide copywriting, I do help you structure what content will be on your site. I have referrals for copywriters if needed.
I'll create a mobile menu for you to use as your "link tree" in your Instagram profile. Make it easy for potential clients to browse all your content and information at the click of a customized menu button.
Once all your site pages are approved in their mockup stage I will set up a live preview of your site and blog for you to browse and make sure everything looks right.
I will create a set of Instagram images for you to use to tease your audience and get them excited about their launch! I will also provide a short video teaser of your site on an iMac for you to use on Instagram as well so users can see your site in action!
Yay! Once the live preview is good and ready to go we'll push that magic button and launch your beautiful new brand to the world (preferably with champagne and cupcakes)!
I will create a video tutorial to show you how to navigate and make changes to your specific site. I will upload these to our shared Dropbox folder as well as your logo files in various formats and patterns.
This is the one investment you will never regret. This day and age we have such a saturated market that if we do not stand out, we will lose clients. And not only standing out, but attracting the right client.
When I stumbled upon Katie's website, I didn't care about the price, because I could tell through her website that everything she could do for me, was going to be exactly what I wanted. Sure enough, I was right.
If your current brand is not attracting your dream clients, it's time to invest in a rebrand! By fully rebranding, I have invested in my business and I know it will last me 10x longer than just a logo ever could.
If I had any regrets with my business it would be that I didn't re-brand soon enough. YES it's a huge financial commitment and investment, but it's 110% worth every penny I invested.
I actually went to school for business and hold a marketing degree. I later got my Master’s in Video-Based Production and that led into graphic design.
The coaching sessions is key to establishing a successful visual brand because we define who you are marketing it to. We determine your ideal client and niche among other things.
I create a set of styled branding images for every client for them to use however they’d like. I create a set of social media images from them.
I work with one client at a time making the turnaround time for your brand fast. The whole process takes roughly four weeks.