for creatives

the branding experience

branding is hard work, but worth it.

Branding is hard because it’s not just your logo or your website. Branding is the impression you leave on viewers after they see your website. It’s the graphics you use on Instagram. It’s in the language you use in your captions. It’s hard to get everything consistent and cohesive and it’s even harder figuring out how to ccomplish that!

It is my passion to help women in their business journeys by creating beautiful brands that are both reflective of them and attractive to their ideal clients. I love hearing the stories of how businesses came to be and am honored to help those creative small businesses come to life from start to finish. Too often business owners have beautiful work, but brands that just fall short and the quality of their brand does not match the quality of their work.

Are you tired of having beautiful work and a not so beautiful or fitting brand? Let Ribbon & Ink help! My business background enables me to help clients define their target client and industry niche. My coaching process is essential to making sure clients receive brands that will stand the test of time and are truly going to attract the type of clients they want to work with. My branding process is meant for business owners who have a clear focus for their business, but don’t know how to create it visually. It’s meant for people who are willing to invest their time and energy into developing a cohesive, timeless brand. I truly love custom branding for wedding photographers and planners and I can’t wait to hear from you!

"It's a big expense

but it's a one-time expense

and katie will work tirelessly

until you are 100% happy."

- Emily Dawson, All Grand Events

Comprehensive questionnaire to help me get to know you and your business

Online brand coaching session to define your ideal client and niche; discuss pricing and packages and help create prices based on competitors in your market; set up the structure of pages on your site; discuss client gifts and much more

Brand identity creation to include logo, alternate logo and/or monogram logo, color palette, typography, patterns, textures, and icons

Showit Website with blog

Migration of your current blog posts (Wordpress, SquareSpace, Wix)

Custom link tree for Instagram

Stationery suite design including business cards, note card, envelope/liner 

Facebook cover design

Email signature image

A set of custom styled brand images

A set of Instagram images to hype your new brand and launch

Instagram quote templates

Instastory Highlights Template

Basic SEO set using page names, SEO page titles, and meta data with the Yoast plugin

Video tutorials to show you how to update your site

full branding is $5800

view the process >>

what's included

01.

Brand Coaching Session

My branding coaching session is KEY to a successful brand because we identify your ideal client and niche. How can you gain business if you can’t attract the right customer? For every client I first offer a brand coaching session where we go through a list of topics and review a questionnaire you will fill out beforehand. I invite locals over to my home studio and others join me via Zoom. I really help define your target client and niche and then work with you on how to convey that visually with the brand we create. We will define your target client and niche, discuss packages and pricing, the structure of your website, and more.

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the process

02.

Mood Board

Once we've defined your ideal client and niche I will create a mood board for you which is a collage of images I feel are representative of the visual brand you should have. The mood board will also include a color palette and should be an overall look and feel of your brand. 

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03.

Logo Concepts

Next I will create several full logo layouts for you. I will provide three to four full color logos for you to choose from at least as a starting point. 

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04.

Brand Board

Once your main logo is exactly how you want it I will develop your full brand board that includes your logo, monogram logos, alternate logos, a color palette, fonts, and patterns/icons.

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05.

Social Media Design

Next I'll create all your social media items that include an email signature, Facebook cover, and Instagram text templates.

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06.

Stationery Design

You'll get designs for basic stationery including a business card, note card with liner and envelope. I typically facilitate ordering for clients, but you're welcome to PDF files. When you need to restock, just contact me to get a quote to print more items OR I will give you PDFs to print on your own.

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07.

Styled Brand Images

For every client I create a set of custom stylized branding images that can be used in social media images, marketing pieces, your website, and more.

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08.

Home Page Design

Once all your social media and stationery is designed I will provide a home page layout for your website. Usually by this time in the process I have a good understanding of my client and will provide one layout and we go from there.

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09.

Site Design

After your home page is finalized I will design the remaining pages of your site based on the text you give me and send to you for approval. At this stage everything is a Photoshop mockup for your site. While I don't provide copywriting, I do help you structure what content will be on your site. I have referrals for copywriters if needed. 

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10.

Custom Link Tree for Instagram

I'll create a mobile menu for you to use as your "link tree" in your Instagram profile. Make it easy for potential clients to browse all your content and information at the click of a customized menu button.

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11.

Live Preview

Once all your site pages are approved in their mockup stage I will set up a live preview of your site and blog for you to browse and make sure everything looks right.

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12.

Instagram Images

I will create a set of about a dozen Instagram images for you to use to tease your audience and get them excited about their launch! I will also provide a short video teaser of your site on an iMac for you to use on Instagram as well so users can see your site in action!

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13.

Launch

Yay! Once the live preview is good and ready to go we'll push that magic button and launch your beautiful new brand to the world (preferably with champagne and cupcakes)!

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14.

Video Tutorials & Final Files

I will create a few video tutorials to show you how to navigate and make changes to your specific site. I will upload these to our shared Dropbox folder as well as your logo files in various formats and patterns.

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add-on
blogging & seo session

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photographer
welcome magazine

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add-on
client lounge

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01.

business background

I actually went to school for business and hold a marketing degree. I later got my Master’s in Video-Based Production and that led into graphic design.

02.

coaching session

The coaching sessions is key to establishing a successful visual brand because we define who you are marketing it to. We determine your ideal client and niche among other things.

03.

stylized branding images

I create a set of styled branding images for every client for them to use however they’d like. I create a set of social media images from them.

04.

quick turnaround time

I work with one client at a time making the turnaround time for your brand fast. The whole process takes roughly four weeks.

how i'm different

Client case study:

Elizabeth Fogarty Photography

WHAT DID YOU LOVE MOST ABOUT YOUR BRAND COACHING SESSION?

What I absolutely love is all the behind the scenes guidance that Katie does. I had no idea we would go over my pricing packages and I am so glad we did because it is 100 times better! It is so nice to talk to a professional about where you want to take your business.

DID YOU FEEL LIKE WE ESTABLISHED YOUR IDEAL CLIENT AND NICHE? WHY IS THAT IMPORTANT TO YOU?

YES! I love the profile Katie created of my ideal client because it is ON POINT. If you don’t know who your client is, how can you sell to them? It is so important to have that as a reference point so you can go back to it every time you need to make progress in your business.

were you CONFIDENT with THE DESIGN WORK AFTER OUR COACHING SESSION? CAN YOU SEE HOW THE SESSION INFLUENCED THE DESIGN? DO YOU THINK IT MADE IT EASIER?

YES! I did not feel like my images fit well in my old website but this new website just makes my images so much stronger. My website is my storefront so having a strong brand is essential to attracting my ideal client. 

HOW DID YOU FEEL AFTER THE BRAND COACHING SESSION?

It was amazing to meet one on one. My last web designer was out of town, so all we had was phone calls and emails. Meeting my web designer in her office was such a plus. We got more work done and it is moving quite along!