Happy New Year and happy launch day for Lisa Hufford Photography! Lisa is a Chicago wedding photographer and wanted a brand and custom Showit website that reflected her modern, romantic, editorial photography style. Lisa and I met via Zoom to discuss many things, but, most importantly who her ideal client is. We talked about demographics (where she lives, shops), but, more important we talked about psychographics (what are her client’s hopes and concerns when it comes to her service.) Here is the ideal client mockup I created:

Next we developed her logo and after that her brand board. Here is her final brand board:

Next I created her stationery and social media design. Her social media templates are in Canva so she can easily make more:

Next we had our second brand strategy call all about her website. I actually design the home page for clients after this call before they give me content and THEN they give me content. My clients can easily see from my designs what content they need to create. Here is Lisa’s final home page for her custom Showit website:

Lisa also got my Showit Add On Wedding Guide and I customized it for her brand. Here is a snippet from that.

Check out her full site here!

Get started on your new brand here!