Happy launch day to my full custom branding wedding photographer client Emily Ann Photography! I’ve been working with Emily for about a month and a half on her new brand identity and Showit website and everything turned out beautiful! Emily is fairly new to the wedding photography world and currently has a 9-5 job. She’s hoping her new brand and site will take her business to the next level allowing her to pursue wedding photography full time in the future!

As with all of my custom branding clients Emily and I had a brand coaching session via an online Zoom video call. After reading through her initial brand questionnaire I came up with this ideal client mockup and description.

I then created a mood board to represent the overall visual direction for her brand and then we moved into logo concepts. Here were some of the initial ones.

After a few rounds of tweaking Emily decided upon this final logo and brand board (calligraphy in logo by Script + Vine).

I’m a big fan of these custom patterns!

After her brand board I created a set of styled brand flat lay images to use throughout her site and in social media. Here are a few.

Next came her social media and stationery design.

Then came her home page design. We went through a few rounds and ultimately ended up with this:

After her home page we finalized her site design and I set it up LIVE in Showit! Visit her new site here!

Congrats Emily! Contact me today to get started on your own custom brand and site!