I have been busy doing full branding for wedding photographer Lauren Kearns for the last month and her new brand is almost done! Lauren is a New Jersey wedding photographer with a timeless, classic style. I mean many of her clients ride horse drawn carriages to their receptions. Talk about class! I wanted to share my progress with Lauren so far so you can see how it all started.
From our initial conversation I knew Lauren wanted a bold, but romantic brand similar to the infamous Justin & Mary. It took a few stabs to create the perfect ideal client for her and color scheme but I finally nailed it.
Next I created several initial logo concepts for her:
For every full branding client I created a set of styled brand images. Here are a few of my faves and how I used them!