Remember that old saying “you have to spend money to make money”? I’ve been thinking about that a lot lately after asking people on Instagram what holds them back from rebranding. Everyone, mainly women wedding photographers and wedding planners, had the same response: money. I know branding is not cheap. Let’s talk about this shall we?
“I think the saying above simply means if you want to make money you have to invest in your business to make it better in order to make money.”
Photographers need good equipment to take quality images and ease their process. Every business needs staple equipment and that’s often what money gets spent on. A lot of people on my Instagram post responded that they “had intended to spend money on branding this year, but somehow it got spent on other things.” To those people I say maybe create an “envelope” account for your rebrand. This is a Dave Ramsey thing and the basic premise is this: get an envelope and put “X” amount in it every “X” amount of weeks. Maybe you put $100 in your envelope every week and by the end of the year that’s $5200! Obviously you do not literally need a paper envelope. It could be a separate banking account you open strictly for your rebrand. I used to do envelope accounts for our vacations. I would put a certain amount of my paycheck in each week to ensure I hit that $3000 we needed for Disney 0r whatever amount it is.
“If you separate your money for your rebrand you’re less likely to spend it.”
Tip: I know Capitol One Banking allows you to create and get rid of as many checking accounts as you want for this reason. It’s SUPER easy to do. I would have my main checking account at one bank and then I opened a few Capitol One 360 Savings Accounts to save for things like vacation, furniture, Christmas, etc.
I feel like so many great businesses keep putting off rebranding and spending money on other things but if they chose to spend that money on a rebrand it would tenfold their income because branding is an investment like no other. It is the face of your business and the first impression you make with a potential client who comes across your website. You only get one chance at a first impression. Your confidence will skyrocket once you have new branding that is beautiful, consistent, and attractive to your ideal clients.
I don’t care who you rebrand with but I hope if you are reading this you can make it happen!