I met Lisa of Petals and Promises through my Tuesdays Together group in Bethesda. She is a DOLL! Not only is she a full time wedding florist, but she is a full time nurse. The woman is amazing. I tell you. She is funny, smart, and just fun to be around. I had Lisa in my home studio over the weekend for her brand coaching session. We discussed defining her ideal client, her niche, pricing, gifts, and the overall visuals for her brand. It was definitely eye opening for her (as it is for all of my clients) and we came up with this ideal client for her:

I love creating these mockups of ideal clients. It really helps my clients visualize who they are working with. They can immeadiately see this image and tell me right away if it’s their ideal client or not based on previous clients they’ve loved.

Can’t WAIT to see how things unfold!