Branding for creatives is something I’ll never tire of. I’m so excited to share the custom branding and Showit website for Michigan bridal boutique, Ivory Loft Bridal. Owner Beth wanted a more refined look for her business she’s been running over a decade. Beth’s shop is unique in that she hand picks gowns from small designers all over the world. She truly has a one of a kind style and so she needed a one of a kind brand!

I prepared this color palette and mood board for our initial branding kickoff call:

 

Next came her custom logo design. Here’s a peek at the initial concepts and then her final brand board.

 

 

 

Next came her stationery suite design:

 

Next came her custom Showit website. We have several sales pages on her site. There is a classic appointment page and VIP appointment page as well as fur rentals and gown preservation. We also had a former R&I client and gown designer, Sarah Kolis, create some custom sketches to use on her website to show what Ivory Loft’s style is.

 

Check out her stunning site here!

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