If you’re changing your brand and/or website in your small creative business you aren’t alone. I’ve done a lot of branding for creatives and this is so common.
This is such a common sign of a LACK OF CLARITY in your business.
What do I mean?
I mean you are probably jut arbitrarily creating visuals that YOU like versus thinking about 1) what would appeal visually to your audience and 2) what language would stand out to them
You are certainly amazing at your job, but the business side of things is challenging because…that’s not your job!
I totally get it. My background IS in business so strategy is my JAM y’all. You need to KNOW your audience inside and out. Once you do you can confidently create copy and visuals.
So…how do you do that? Well, sometimes it takes help (from someone like me!!!)
I would love to support you! Reply to this email if you are on the struggle bus of changing things over and over.
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