Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Brand Launch for Virginia Makeup and Hair Artistry Team

April 7, 2021

Filed in: Branding, Launch

Happy launch day to my custom branding hair and makeup artist Kelsea of Radiant Reflection! Kelsea is a Richmond, Virginia wedding hair and makeup artist with a team. She had never gone through a professional branding process and had never really defined her ideal client (which is so important!) We built a brand around her ideal bride to attract her over and over. After our initial brand strategy call I put together this ideal client mockup as a mood board:

After this I sent several initial logo concepts over:

 

 

branding for wedding professionals , businesses, creatives / logo concepts / makeup artist / hair / gold / modern/ high end / luxury

 

Here is her final branding board:

 

branding for wedding professionals , businesses, creatives / logo concepts / makeup artist / hair / gold / modern/ high end / luxury

 

 

Kelsea’s collection included a custom styled brand shoot. I got together with Jenna Shriver and Celebrating Love by Marcie at Together Studios in Westminster, MD to create a set of 15 custom styled stock photos.  Kelsea has 6 signature haristyles so I suggested we get custom illustrations of them from Katrina Crouch art. We incorporated those drawings into her styled stock. Check out the custom drawings and my fave stock images!

 

 

branding for wedding professionals , businesses, creatives / logo concepts / makeup artist / hair / gold / modern/ high end / luxury / styled brand shoot / stock photo

Photo by Jenna Shriver
Styling by Celebrating Love by Marcie

 

Next I created her Canva social media templates and stationery suite:

Here is her new home page for her custom Showit website:

 

branding for creatives / custom showit website / makeup artist / wedding business branding / pink / gold / luxury

 

Check out her site here.

Get started on your brand journey here!

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