Happy launch day to my custom branding hair and makeup artist Kelsea of Radiant Reflection! Kelsea is a Richmond, Virginia wedding hair and makeup artist with a team. She had never gone through a professional branding process and had never really defined her ideal client (which is so important!) We built a brand around her ideal bride to attract her over and over. After our initial brand strategy call I put together this ideal client mockup as a mood board:
After this I sent several initial logo concepts over:
Here is her final branding board:
Kelsea’s collection included a custom styled brand shoot. I got together with Jenna Shriver and Celebrating Love by Marcie at Together Studios in Westminster, MD to create a set of 15 custom styled stock photos. Kelsea has 6 signature haristyles so I suggested we get custom illustrations of them from Katrina Crouch art. We incorporated those drawings into her styled stock. Check out the custom drawings and my fave stock images!
Next I created her Canva social media templates and stationery suite:
Here is her new home page for her custom Showit website: