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Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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How to Create a Sales Funnel

December 30, 2020

Filed in: Tips

You have heard the term ‘sales funnel’ tossed around before and wondered what it is. A sales funnel is a way to get customers to trust you and eventually lead them to buying from you. The idea is you start off by providing free, valuable content for them in exchange for their email address. Once they are on your email list they will receive newsletters from you that keeps them engaged in your business and gets them to trust that you know what you are talking about.

So step one to a sales funnel is this: provide free, valuable content.

It is SO easy to do this. Simply think of things your clients want to know and provide that without giving away too much knowledge. I think the key to a good opt-in is providing enough value to keep them interested and wanting more (preferably in paid format!) You can easily use Canva, a free graphics creation tool, to make opt-ins like How to articles, checklists, and more. They are tons of templates! Get my free Canva kit here!

Ideally the next step to your sales funnel is having a small monetary value product that customers will purchase after opting in to your free content.

This way they are slowly building more trust with you and putting their money in your pocket to show that trust. For example, I have a brand strategy call that is $500, several inexpensive Showit add-on templates, magazines, and a few other things. These are all $500 or less.

The last step to your sales funnel should be your big monetary value product/service.

By this point a customer has opted in to your free content, ideally purchased a small product, and now they feel ready to continue the relationship by hiring you/purchasing something big that is your main service.

Creating a sales funnel is something I help with my branding for creatives service! Learn more here.

branding for creatives and wedding businesses / creating a sales funnel / opt in marketing

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