Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

welcome to the blog

inquire now

Brand and Website Launch for Chicago Wedding Photographer

January 1, 2021

Filed in: Branding, Launch

Happy New Year and happy launch day for Lisa Hufford Photography! Lisa is a Chicago wedding photographer and wanted a brand and custom Showit website that reflected her modern, romantic, editorial photography style. Lisa and I met via Zoom to discuss many things, but, most importantly who her ideal client is. We talked about demographics (where she lives, shops), but, more important we talked about psychographics (what are her client’s hopes and concerns when it comes to her service.) Here is the ideal client mockup I created:


Next we developed her logo and after that her brand board. Here is her final brand board:

brand board / branding identity board / chicago wedding photographer / modern / editorial / logo design / bold


Next I created her stationery and social media design. Her social media templates are in Canva so she can easily make more:

social media templates / pinterest / canva / instagram / custom branding for wedding businesses

social media templates / pinterest / canva / instagram / custom branding for wedding businesses / stationery / business card

Next we had our second brand strategy call all about her website. I actually design the home page for clients after this call before they give me content and THEN they give me content. My clients can easily see from my designs what content they need to create. Here is Lisa’s final home page for her custom Showit website:

custom showit website / modern / editorial / wedding photgrapher / branding for wedding businesses


Lisa also got my Showit Add On Wedding Guide and I customized it for her brand. Here is a snippet from that.

showit plus site template / client lounge / digital wedding welcome magazine


Check out her full site here!

Get started on your new brand here!


Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Need a pro website, 
but on a budget?

yes please, tell me more!

Check out my Ready to Launch Showit template series where we customize a template for you and you get a basic logo and monogram.

let's be friends!