COVID-19 has hit small businesses hard, especially those event-related businesses. I confess I am no different. I rely on event businesses to hire me and it has definitely taken a toll on my own business. Nonetheless, I have thought of three solid ways to keep your small creative business afloat during this pandemic.
- Be present on social media – This is crucial! Your followers want to know you are still there and that you are still there to serve them in any way possible. Post old content if you don’t have new stuff. Post personal content. Post things related to blog posts you are writing. Post tips for your audience for the post-pandemic world. Just because you may not be producing new content doesn’t mean you can’t find things to post about.
- BLOG! BLOG! BLOG – Blogging can be a GOLD mine for finding new clients. Your blog is constantly updated NEW material that is searchable in Google. Be sure to pin your blog posts to Pinterest for extra eyeballs looking at your content! I highly recommend my Blog Like a Boss Course which you can find here.
- Think outside the box – If you currently are unable to work with the types of clients you have been working with, think of NEW ways you can use your service. For example, look at the breweries who are making hand sanitizer! They made use of their tools for a new service. For me personally I have started creating premade brands geared for non-wedding businesses. I’m also brainstorming ways of how to connect with businesses who ARE making lots of money (the mask people, soap people, etc.) How could you serve another business or person who IS doing WELL during this crisis?