One of the first things I do with all my full branding clients is to establish their industry niche. What is that? Entrepreneur.com defines a niche as: A portion of a market that you’ve identified as having some special characteristic and that’s worth marketing to . Businessdictionary.com defines it as: A small but profitable segment of […]

You guys. I am SO EXCITED to share with you the new and improved All Grand Events. I have been working with Jamie and Emily for about a month to make all of this prettiness happen!!! Emily bought All Grand Events years ago and desperately wanted to update its look as it was dated and not […]

We are about a month out from the launch of the new Joy Michelle Photography, an Annapolis fine art wedding photography business, and I am SO EXCITED. Her brand is BEAUTIFUL and will be my crown jewel honestly. It uses perfect shades of pink and is so delicate and beautiful I can hardly stand it. I […]

Jessica Horton of JJ Horton Photography reached out to me after finding me via The Rising Tide Society to participate in nautical inspired shoot at The Mayton Inn in Cary, North Carolina. The shoot sounded so dreamy so of course I said yes! Jessica wanted a light and airy feel with soft florals and she […]

Have you ever wondered how an image gets cropped to be in a perfect circle? Or even better how an image gets cropped in the shape of some really odd shape like an animal? Most likely the graphic was made in Photoshop using a clipping mask. “A clipping mask is a group of layers to […]

I have been working with Candace and Ryan on their wedding brand for a few months now and it has been so fun! They are getting married on the Eastern Shore of Maryland this September and their brand is so so pretty. Not long ago I created their Save the Dates and this past week […]

I met Lisa of Petals and Promises through my Tuesdays Together group in Bethesda. She is a DOLL! Not only is she a full time wedding florist, but she is a full time nurse. The woman is amazing. I tell you. She is funny, smart, and just fun to be around. I had Lisa in […]

When Cate of Ivy & Honor approached me to contribute a wedding brand and invitation suite to a styled shoot she was doing based on Annapolis artist Kim Hovell I jumped at the opportunity! Kim is an amazingly talented artist with art featuring the Chesapeake Bay which is so close to my heart. I went […]

I have discovered a new passion of mine and it’s not in front of the computer at all…it’s styling pretty props to take pretty pictures! Oh but it’s so much more than a pretty picture. Often people ask me how to generate hype and get people excited for their new brand launch and I have a […]

A few months ago I contributed a wedding brand and invitation suite to a styled shoot with Jennifer Larsen Photography. I met Jennifer via the Rising Tide Society as I do all my other shoot vendors and she did not disappoint! She wanted to do a sage/dusty blue shoot that was very natural. After our […]