There’s something extra special about working with someone you’ve admired for years, and that’s exactly how I felt when Courtney Inghram reached out about refreshing her brand and website. Courtney and I have been Instagram friends for what feels like forever, so seeing her inquiry land in my inbox was exciting enough—but hearing she wanted to work together made my day.

As a talented Virginia wedding florist creating timeless floral designs for couples across the state, Courtney knew it was time for a wedding pro brand refresh that reflected the elevated experience she provides.

Why It Was Time for a Brand Refresh

Courtney already had an established business, recognizable brand, and existing website. But like many successful wedding professionals, she felt they no longer represented where her business is today.

Instead of a complete rebrand, we focused on a strategic brand refresh—keeping the heart of her business intact while giving everything a more refined, polished, and modern feel.

During our kickoff call, we dove into everything that makes a strong brand foundation, including:

• Her ideal client
• Brand values
• Website goals
• Site structure
• Client experience
• Visual direction

These conversations ensure every design decision has purpose.

Refining Her Wedding Florist Branding

Our first step was creating Courtney’s refreshed logo suite.

We explored several directions and worked through a few rounds of refinements until everything felt just right. The final brand feels sophisticated, timeless, and approachable—perfectly matching the floral artistry and elevated experience Courtney is known for.

A Showit Website Built to Convert

Once the branding was complete, it was time to bring everything to life online.

Rather than starting completely from scratch, we customized one of my Showit website templates to create a website that feels entirely unique to Courtney and her business.

The project included:

• Custom implementation of her refreshed branding
• Updated typography and color palette
• Beautiful floral imagery
• Strategic website copywriting
• A streamlined website structure designed to guide potential clients from inquiry to booking

The result is a website that not only looks beautiful but also clearly communicates Courtney’s expertise and helps attract her ideal couples.

Congratulations, Courtney!

Working with you has been such a joy, and I couldn’t be happier with how everything came together. I can’t wait to watch your refreshed brand and website continue to serve your business for years to come.

Congratulations on your launch—you deserve it!

Ready for Your Own Wedding Pro Brand Refresh?

If your branding and website no longer reflect the quality of your work, it may be time for a refresh of your own.

Whether you’re a wedding planner, florist, photographer, stationer, or another creative entrepreneur, I’d love to help you create a brand and website that feels elevated, strategic, and authentically you.

Ready to get started? Contact me today at https://ribbonandink.com/contact.