Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Brand and Showit Website Launch for Ali McLaughlin Photography

March 2, 2023

Filed in: Branding, Launch

Happy launch day to Ali McLaughin Photography! Ali is a Virginia wedding photographer who wanted custom branding and a Showit website to connect with her people. She’s always had a DIY brand and website and wanted to up her game to connect with ideal people. After our initial brand kickoff call I created this initial mood board / ideal client mockup:

Next I worked on her custom logo design. We ended up getting Ink and Heirloom (my fave illustrator!!) to create a custom crest for her. Here is her final brand board:

brand board / brand identity / branding designer for creatives and wedding businesses / fine art logo / monogram


Next came her Showit web design. We used one of my Showit templates and I customized the template with her brand and I wrote the copy. 😉


showit website template / fine art website / showit designer / wedding photographer

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