Something I am always trying to communicate to my branding for creative and wedding business clients is that your value is different than you offering. I make it a point to tell them this because getting on “sales calls” is SO important to be able to communicate your VALUE. Look at how I define offer and value:
OFFER: Your actual things you give in your product / service. For me my offer includes a logo, brand board, website, etc. Those are the THINGS I’m giving them.
VALUE: The indirect benefits you provide based on your offer. For me this means I get my clients more business, more inquiries, more money.
It’s easy to communicate your offer in an email or even your website, but it’s NOT easy to communicate value. That is something you convey face to face. You need to incite trust in people based on your body language, how you talk, and the results you provide to people.
You might be thinking….how do I know what my value is? This, my friend, takes knowing who your audience is. What is it they REALLY want? If you’re a wedding photographer of course they want pretty photos, but what do they want beyond that? They want someone they can trust, who is experienced, who will be their second hand woman, etc.
You really have to think about what value your client wants from you and then you have to not only give it to them, but communicate you CAN give it to them.
This is a huge part of my conversation with clients during our brand strategy calls. I invite you to inquire with me and get started on an INTENTIONAL brand that you don’t have to do again in a year. Feel GOOD about your brand and biz!