I’m so excited to share the brand launch and custom Showit website launch for husband and wife wedding photo and video team Ponce Photo and Films! Branding for creatives and wedding professionals is my jam and I loved working with Doris and Luis. They really wanted to rebrand to solidify the fact they are 1) a husband and wife team and 2) do video and photography.
After our initial brand strategy call to define the mindset of their ideal client, marketing strategy, sales calls, and more I came up with this ideal client mockup as a visual mood board. Knowing your people inside and out is so important!
Next came their social media template design and stationery suite design:
Doris and Luis opted to head up to Together Studios in Westminster, MD for their styled brand shoot and they also got headshots. A part of their brand story is that they love the five love languages concept by Gary Chapman. We decided to incorporate that into a tagline “translating couples’ love languages into beautiful, lasting photographs and motion picture.” We also showcased that through their stock photography shoot. Here are some of my faves:
Here’s a look at their custom Showit website. We wanted to have a portfolio landing page for people to view both photography and video films.