Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Brand and Custom Showit Website for Husband and Wife Team

February 22, 2022

Filed in: Branding, Launch

I’m so excited to share the brand launch and custom Showit website launch for husband and wife wedding photo and video team Ponce Photo and Films! Branding for creatives and wedding professionals is my jam and I loved working with Doris and Luis. They really wanted to rebrand to solidify the fact they are 1) a husband and wife team and 2) do video and photography.

After our initial brand strategy call to define the mindset of their ideal client, marketing strategy, sales calls, and more I came up with this ideal client mockup as a visual mood board. Knowing your people inside and out is so important!

mood board / brand inspiration

After their initial round of custom logo concepts here is what their final brand board looks like:

brand board / branding identity / logo for wedding professionals / branding for creatives and wedding businesses / modern logo / wedding photographer logo

 

Next came their social media template design and stationery suite design:

 

Doris and Luis opted to head up to Together Studios in Westminster, MD for their styled brand shoot and they also got headshots. A part of their brand story is that they love the five love languages concept by Gary Chapman. We decided to incorporate that into a tagline “translating couples’ love languages into beautiful, lasting photographs and motion picture.” We also showcased that through their stock photography shoot. Here are some of my faves:

styled brand shoot / branding for wedding businesses styled brand shoot / branding for wedding businesses

Here’s a look at their custom Showit website. We wanted to have a portfolio landing page for people to view both photography and video films.

custom showit website / showit designer / branding for creatives and wedding professionals

Get started on your brand journey here!

 

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