I am so excited to share the launch of the new custom branding and Showit website for Charleston wedding florist Festoon Charleston. This is Whitney’s second floral company having sold the first one she created this past year. She knew she needed her brand and website on point to attract her ideal client. During our brand strategy call we discussed defining the psychographics of her ideal client, marketing strategy, and more. I then put together this ideal client mockup which serves as a mood board:
Next came her logo design. Whitney had custom illustrations created by Katrina Crouch Art. Check out her final brand board below:
Next came her social media templates:
After that came her custom Showit website design. We had a web strategy call where I shared her home, about, and sales page designs all with copy I wrote (that’s right! I write copy for clients!). Check out some snippets of her site below:
Get started on your brand journey here!
branding for creatives
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