I’m so excited to share the launch of the new branding and custom showit website for North Carolina wedding planner Crystal Williams Events. Crystal initially came to me wanting some premade branding or partial branding, but, after speaking to me, realized a whole rebrand would do her business so good! We worked tirelessly to really define the psychographics of her ideal client in order to create strategic visuals and a website with copy that would be attractive to those people. Here is the ideal client mockup I put together for Crystal after our initial strategy call:
Next came her logo design. Here are several initial concepts:
Here is her final branding board:
Next came her stationery and social media design:
Crystal traveled up here to my area for a styled brand shoot and headshots at Together Studios in Westminster, MD. Check out some of my faves! Photos by Jenna Shriver Photography.
Crystal got a custom Showit website designed just for her people including copy written by me. Here’s a look at her new site!