This week I launched a new brand and custom Showit website for Florida wedding rental business, Vivant Rentals. Lindsay had put together her old brand and site herself and as her business quickly took off successfully, she realized she needed a more custom, upscale brand and website. After our initial brand strategy call I created her ideal client mockup which is my version of a mood board.
Next came her logo design. We went through several rounds and ended up with this final brand identity board:
Next I created her collateral items which included a stationery suite and social media templates:
Lindsay’s custom brand package included a styled brand shoot. I got together with photographer Jenna Shriver and wedding stylist Marcie Lenick to create a set of custom stock brand photography. Check out some of my faves below.
I created a custom Showit website for Lindsay. It was a challenge for me because it is an inventory based business. I ended up using the WordPress plugin Woocommerce in combination with Showit to pull off this amazing site. Check out some of her pages below.