Happy Thursday! I am so excited to share the new brand identity for New Jersey wedding photographer, Idalia Photography. I love this soft, romantic brand. The before & after of her brand is really amazing. Owner Alex wanted a softer approach to her brand during this custom full branding process. After reading through her initial brand questionnaire I prepared this ideal client mockup for her for our brand coaching session:

I then created a mood board and here are a few initial logo concepts:

This ended up being her final brand board and logo:

Stay tuned for her big brand and Showit website reveal!

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