It’s launch day for Pennsylvania wedding photographer Kelsey Renee! Branding for wedding businesses is SO fun because everything is always SO pretty at the end! Kelsey reached out to me wanting a professional brand and custom Showit website for her blossoming business in Lancaster. She wanted a very minimalistic neutral brand and I think we really nailed it down.  Read below to see the process we went through.

During our brand coaching session I presented this ideal client mockup for Kelsey that I created after reading her initial brand questionnaire:

After creating this I gave her several logo concepts. We ended up going through a few rounds but here are a few:

Once we fine tuned the logo we came up with a final brand board:

Next I created a set of styled brand images for her:

Then came her stationery and social media design:

Last, but not least came her home page design:

Kelsey actually decided to have a whole page dedicated to albums and I love how it turned out!

Peep her site here

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