Cheers to your Monday! I am SO SO excited to share with you the new Karen Lenahan Designs. Karen is a New York wedding florist and was one of my custom full branding wedding business clients and I have tons of fun rebranding her amazing business she runs with her husband. Not only does Karen do florals, but her husband does lighting. They are the dream team!
Karen had never had a professional branding experience done before so I was happy to take her brand to the next level. Here is her ideal client mockup I created after reading through her questionnaire:
Next I created her mood board and then several initial logo concepts that included custom calligraphy by Script & Vine.
After some tweaking this is her final logo and brand board:
Next I created a set of styled brand images. Here are some of my faves:
Next came her stationery and social media templates:
And last but not least her BEAUTIFUL home page design for her new Showit site!
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