Happy Friday!! It actually feels like Friday to me today because my husband is actually off this weekend (he’s a nurse). I’m thrilled to share the brand launch of the BRAND NEW New York wedding planning business for my full branding client Twenty Seven Events.
I’ve been working hard with owner Caroline for a month and her day is here! Caroline has lots of experience as a wedding planner working for someone else, but wanted to start her own biz and do her own thing. She wanted a very soft and romantic brand with pink and purple pastel colors.
After reading through her initial brand questionnaire I give all my clients I created this mockup ideal client for her:
Once we knew who we were trying to market to I went ahead with her visual brand creating some initial logo concepts with pretty calligraphy by Script + Vine.
After a little tweaking Caroline decided on the final brand board below complete with alternate logos, monograms, patterns, and fonts.
Next I created a set of styled brand images. Here are a few:
Next came her social media design:
INSTAGRAM QUOTE TEMPLATES
PINTEREST PIN IMAGE TEMPLATES
EMAIL SIGNATURE AND FACEBOOK COVER TEMPLATES (placeholder images by Elizabeth Moore Photography)
Next came her stationery design:
Then home page design for her new Showit site.
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