Brand Launch for New York Wedding Planner

Filed in: Branding, Launch

August 10, 2018

Happy Friday!! It actually feels like Friday to me today because my husband is actually off this weekend (he’s a nurse). I’m thrilled to share the brand launch of the BRAND NEW New York wedding planning business for my full branding client Twenty Seven Events.

I’ve been working hard with owner Caroline for a month and her day is here! Caroline has lots of experience as a wedding planner working for someone else, but wanted to start her own biz and do her own thing. She wanted a very soft and romantic brand with pink and purple pastel colors.

After reading through her initial brand questionnaire I give all my clients I created this mockup ideal client for her:

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners

Once we knew who we were trying to market to I went ahead with her visual brand creating some initial logo concepts with pretty calligraphy by Script + Vine.

Branding / Web design / website / photographer website / custom website / website ideas/ website inspiration / Brand board / brand design / custom logo / photographer brand / photographer logo / color palette / logo design / rebrand / branding for wedding businesses / branding for wedding photographers / branding for wedding planners

 

After a little tweaking Caroline decided on the final brand board below complete with alternate logos, monograms, patterns, and fonts.

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration

 

Next I created a set of styled brand images. Here are a few:

 

Next came her social media design:

 

INSTAGRAM QUOTE TEMPLATES

 

INSTASTORY TEMPLATE

 

PINTEREST PIN IMAGE TEMPLATES

 

EMAIL SIGNATURE AND FACEBOOK COVER TEMPLATES (placeholder images by Elizabeth Moore Photography)

 

Next came her stationery design:

 

Then home page design for her new Showit site.

 

 

Check out her whole Showit site here!

Ready to start your own custom brand journey? Contact me here!

Not ready? Visit my shop for lots of premade brands + sites.

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  1. Love this, its so pretty! I love the color and the logo is awesome!

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