You guys. I am loving this romantic, pink custom brand for California wedding planner Hailey of Detailed Touch Events. I am working with Hailey to create a custom full brand for her aspiring business. Currently we have the brand board finished and next I’ll be working on styled brand images and stationery but I wanted to share a recap of her brand coaching session in which we established her ideal client and niche among many other business related things.

Hailey wanted a very romantic, yet a little bold gold and grey brand with some pink mixed in. Her initial mood board captured her ideas perfectly as well as her ideal client mockup I created. I do these for all of my clients because it makes it easier to visualize who you are trying to market and appeal to.

Check out her ideal client below that I created:

Upon creating this I came up with a mood board and honestly the color palette has shifted a little from rose gold to a champagne gold and I’m a huge fan! Here is a sneak peek of her brand below with these gorgeous textures!

Stay tuned for details on her new logo! Here are some pretty options she didn’t choose. 😉