Brand Coaching Follow Up with New York Wedding Planner L. Marie Events

Filed in: Brand Coaching

May 16, 2017

I had a great time chatting with my full branding wedding planner client L. Marie Events a few weeks for her brand coaching session. All of my small creative business full branding clients receive a coaching session with me via Skype or in my home office to discuss all the behind the scenes stuff about their business including their ideal client and niche, pricing, gifts, and much more. The business major in me can’t help it!

After reviewing Lisa’s questionnaire I created an ideal client mockup for her using the fashion app Polyvore. This really helps visualize who their ideal client is as well as the description I provide with it.


After our Skype call I created a mood board that is an overall representation of the brand I’ll be creating for Lisa as well as a color palette. Her color palette is a soft and romantic pink and neutral one.

Branding for photographers #brand #brands #branding #logo #logos #design #webdesign #website #photographer #photography #event #planner #planning #wedding #blog #pretty #romantic #beautiful #font #inspiration #color / brand design / brand idea / color palette / web design / brand designer / brand inspiration


I followed up with Lisa to see what she thought of our coaching session and here is what she said:


What did you love most about your brand coaching session?

Discussing the details of the new website – layout, design, and targeting our ideal client

Did you feel like we established your ideal client and niche? Why is that important to you?

Definitely. I had a clear sense of who that was, but it was great to have you help me bring them to life! We all want to work with clients that we love and connect with, you have a harder time finding (and marketing to) those clients if you don’t have a clear vision of who they are.

What were things you learned about yourself/business during the session?

I got more of a reminder – that I tend to make decisions about my business from a place of safety and comfort.

How did you feel after the brand coaching session?

Excited, motivated

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

learn more

all the branding options

Custom Full Branding + Showit Website

For the established business who has a sizeable budget.

learn more

Deluxe Branding

For the established business who needs a solid brand with collateral, but wants to tackle its own site.

learn more

Basic Branding

For the business on a budget who needs a solid brand, but will do their own stationery and templates.

learn more

Basic Branding + Showit Template

The basic branding collection + a customized Showit template from my shop.

learn more

Premade Brand Only

For the business on a budget who needs a solid brand and will tackle their owns ite.

follow along on Pinterest for branding ideas & resources

follow along on instagram