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I am thrilled to be doing full branding for photographer Niki Marie Photography out of Detriot, Michigan. My artisan branding services for wedding vendors never gets old and I LOVE it.

A few weeks ago I Skyped with Niki about the beginnings of her new brand and after reviewing her initial brand questionnaire came up with this ideal client for her:

I love creating these ideal client mockups because it really helps my own branding clients identify with the person they are trying to market to. I’ve said it before and I’ll say it again

how can you build a brand and market to your clients if you don’t know who they are?

After our initial chat I presented Niki with this mood board for her glam wedding photography business and she was totally into it:

I’m so excited to continue with Niki’s brand! We just finished her logo and it’s oh so pretty.

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