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I have been working with my full branding wedding photographer client, Lauren Kearns, for the last month and her new brand is almost done! Lauren is a New Jersey wedding photographer with a timeless, classic style. I mean many of her clients ride horse drawn carriages to their receptions. Talk about class! I wanted to share my progress with Lauren so far so you can see how it all started.  From our initial conversation I knew Lauren wanted a bold, but romantic brand similar to the infamous Justin & Mary. It took a few stabs to create the perfect ideal client for her and color scheme but I finally nailed it. Next I created several initial logo concepts for her:

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