Investment
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INVESTMENT
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FULL BRANDING
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Branding is hard. It is my passion to help women in their business journeys by creating beautiful brands that are both reflective of them and attractive to their ideal clients. I love hearing the stories of how businesses came to be and am honored to help those creative small businesses come to life. Too often business owners have beautiful work, but brands that just fall short and the quality of their brand does not match the quality of their work. Are you tired of having beautiful work and a not so beautiful or fitting brand? Let Ribbon & Ink help! My business background enables me to help clients define their target client and industry niche. My coaching process is essential to making sure clients receive brands that will stand the test of time and are truly going to attract the type of clients they want to work with. My branding process is meant for business owners who have a clear focus for their business, but don’t know how to create it visually. It’s meant for people who are willing to invest their time and energy into developing a cohesive, timeless brand. I truly love custom branding for wedding photographers and planners and I can’t wait to hear from you!
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WHAT’S INCLUDED
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- Comprehensive questionnaire to help me get to know you and your business
- Branding coaching session at my home studio (or via Skype) to define your target client and niche as well as crafting a mission statement, tagline, and executive bio; social media plan for leading up to your launch; discussion of pricing and packages
- Welcome package gift idea design, welcome letter design, and meet me doc designed
- Brand identity creation to include logo, alternate logo and/or monogram logo, color palette, typography, patterns, textures, and icons
- Website with blog
- Stationery suite design including business cards, note card and envelope, Facebook cover design
- Email signature image
- Social media kit with custom branding images for instagram leading up to launch and template for you to use in the future
- Basic SEO set using page names, SEO page titles, and meta data with the Yoast plugin (for WordPress sites)
- Three months of post-launch support 1-hour Skype session to teach how to update your site and blog
- Video tutorial files
FULL BRANDING IS $5800
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HOW I’M DIFFERENT
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My brand coaching session is essential to getting you off on the right foot. My business background really gives me an edge over just being a graphic designer. Any great designer can make a beautiful website or logo, but it takes someone with business experience to understand how a logo or website should be beautiful and why. That all is determined by determining an ideal client and niche. I build my clients’ brands around their ideal clients and niche because ultimately they want to attract a certain kind of person. Determining who that is can be hard! That’s where I come in. My coaching session is in depth and fun! Clients always leave feeling really confident about it and the direction we’re headed.
I also create a set of custom styled branding images for each client using props I believe are fitting with their brand. Clients are free to use these however they want.
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WHAT DID YOU LOVE MOST ABOUT YOUR BRAND COACHING SESSION?
What I absolutely love is all the behind the scenes guidance that Katie does. I had no idea we would go over my pricing packages and I am so glad we did because it is 100 times better! It is so nice to talk to a professional about where you want to take your business.
DID YOU FEEL LIKE WE ESTABLISHED YOUR IDEAL CLIENT AND NICHE? WHY IS THAT IMPORTANT TO YOU?
YES! I love the profile Katie created of my ideal client because it is ON POINT. If you don’t know who your client is, how can you sell to them? It is so important to have that as a reference point so you can go back to it every time you need to make progress in your business.
HAVE YOU BEEN CONFIDENT SO FAR IN SEEING THE DESIGN WORK AFTER OUR COACHING SESSION? CAN YOU SEE HOW THE SESSION INFLUENCED THE DESIGN? DO YOU THINK IT MADE IT EASIER?
Yes. I am confident and SUPER excited about what Katie will create for my new brand and website. It was so helpful to tell her what I like and what I don’t like.
HOW DID YOU FEEL AFTER THE BRAND COACHING SESSION?
It was amazing to meet one on one. My last web designer was out of town, so all we had was phone calls and emails. Meeting my web designer in her office was such a plus. We got more work done and it is moving quite along!
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PAYMENTS & DEADLINES
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The full branding experience takes three to four weeks. That’s it! Within one month you’ll have a cohesive brand. I work with one or two clients at a time to be able to get us both to focus and get things done efficiently and quickly. This way the work doesn’t drag on and on.
A $1000 retainer is required to secure a spot in my work schedule. The balance must be paid before the launch of your new site.
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