Every business, big and small, needs a competitive advantage. Maybe you are scratching your head asking “what the heck is that?” or maybe you’re trying to remember from business school. Don’t worry. I’ll explain. My job is mainly full branding for small creative businesses and for all of them we discuss their competitive advantage whether or not […]
I’ve been working with New York bride Kristen for several months now on a custom wedding brand and tons of custom wedding stationery. All of my wedding branding clients receive a brand board containing a custom wedding logo, wedding monogram, alternate logos, color palette, patterns, and fonts and then I use that board to create […]
I am SO SO excited to share the latest full branding project of mine for Long Island, New York wedding floral designer Avaflora. This is one of my favorite small business brands I’ve created for its elegance, lovely earthy neutral color palette, and custom illustration by Posie Der Feder. Husband and wife team Lori and Mike […]
I absolutely love this purple floral brand I created for New York wedding planner & florist Whimsy Weddings. Owner Tatiana came to me not wanting a full rebrand, rather, just the branding basics and I decided to take it on. Typically I exclusively do full branding for creatives, but sometimes I’ll take on smaller branding […]
Happy Friday! After months of hard work and collaboration I finally released my welcome magazine template for wedding photographers. So far it’s been a big hit! Since I’m not photographer I had three pros contribute all the text (and images!), Elizabeth Fogarty Photography, Bonnie Sen Photography, and Joy Michelle Photography. All the text within the […]
One of the many things I love about my full branding for creatives experience is printing their stationery suite I design. For every client I design business cards, a note card with envelope and liner, and either a “meet me” doc and “welcome doc” OR a customized welcome magazine made from a template I created. […]
As a small creative business that primarily does full branding for creatives I have learned the ins and outs of when clients rebrand. Just like any other business I have slow times and busy times. While all my clients rebrand at different times of the year, there are definitely trends in timing I have learned. […]
I’ve had so much fun working with Long Island, New York floral designer AvaFlora, a husband and wife team, on their new brand. Lori had such a vision of what she wanted for her new brand. She actually initially contacted me about just revamping their current website, but after some emailing decided to redo the […]
I’ve been working with bride-to-be, Jackie, to create a custom wedding brand with invitations and save the dates for her summer Maine wedding. I posted a few weeks ago about her purple and green mood board I created with three full wedding logo options and am super excited to share her final wedding brand board […]
Happy Thursday! I am sharing the latest semi-custom brand kit for creatives I’ve created called Ashton Whitaker. I love creating these premade logo kits for two reasons 1) not everyone can afford or is ready for full branding and 2) it gives me the opportunity to design my little heart away and have more portfolio […]
