Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Brand and Website Launch for Gen Palmer Photography

August 6, 2026

Filed in: Branding, Launch

A Brand That Feels Like Her

Gen is truly a gem—pun intended! Her photography is natural, candid, and full of genuine emotion. She creates images that feel effortless instead of overly posed. Because her work is anything but cookie-cutter, we knew her wedding photographer rebrand couldn’t be either.

Her ideal clients are fun, laid-back, and a little quirky. They wanted a wedding photographer who would celebrate their personalities, not fit them into a template.

Building a Custom Brand Identity

Every project begins with a brand strategy session. During our kickoff call, we discussed Gen’s vision, ideal clients, business goals, and overall aesthetic.

From there, I created her custom logo concepts.

After a few thoughtful revisions, we landed on a brand identity that felt completely authentic to her business.

wedding photographer brand board ; rebranding for wedding pros; wedding photographer rebrand

Designing a Custom Showit Website

With the branding complete, it was time to bring everything together in a custom Showit website.

Every page was intentionally designed to showcase Gen’s photography while guiding visitors toward booking. The website balances personality with strategy, creating an experience that feels welcoming, engaging, and easy to navigate.

Most importantly, it reflects the experience her clients can expect from the moment they inquire.

Congratulations, Gen!

Seeing a brand come to life is always rewarding. I’m so excited to watch Gen grow with a website and brand that truly represent her business.

Looking for a Wedding Photographer Brand and Website Designer?

For more than 14 years, I’ve helped wedding professionals elevate their businesses through custom branding, strategic Showit website design, and intentional copywriting that attracts their ideal clients.

If you’re ready for your wedding photographer rebrand that feels like you and connects with the right couples, I’d love to help. Visit ribbonandink.com/contact to get started.

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