Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Custom Brand and Website for Travel Agency

March 2, 2026

Filed in: Launch

I had the honor of working with Courtney and Hannah over the past few months to create a custom brand identity and Showit website for their travel agency, Storytellers Travel. Specializing in weddings, honeymoons, and family getaways to the Caribbean and beyond, Storytellers helps clients plan seamless, unforgettable vacations.

When Courtney and Hannah approached me, they hadn’t yet established a website and wanted a brand that was fun, approachable, and made people want to travel with them. Here’s a look at the process and the final results.


Crafting a Travel Agency Brand That Inspires Wanderlust

For the Storytellers Travel brand, we focused on creating a relaxing, vibrant identity that reflects the joy of travel. The brand board includes playful yet sophisticated colors, airy typography, and design elements that evoke sun, sand, and adventure.

Here’s their brand board:

travel agency logo; travel agency brand and website; website for travel agency

The goal was to make every potential client feel excited to plan a destination wedding, honeymoon, or family vacation — all while conveying trust and professionalism.


Designing a Custom Showit Website for Travel Agencies

Next, we brought the brand to life online with a custom Showit website. The website needed to be user-friendly, visually stunning, and easy to navigate for couples and families planning trips. With beautiful layouts, inviting imagery, and clear calls to action, the site showcases Storytellers’ expertise and personality.

travel agency logo; travel agency brand and website; website for travel agency

You can also view the full website here: storytellerstravel.com


What Courtney and Hannah Loved About Working Together

Hannah says:
“Katie was incredible to work with. Her products are stunning, she listens to what you’re looking for, understands the aesthetics. We will recommend her to all of our friends & be back to her for any refreshes we do in the future!!”

Courtney says:
“Katie is incredibly talented at what she does! We gave her our vision and she absolutely nailed it! She was easy to talk to and did everything in a very timely manner!! HIGHLY recommend her!!”


Ready to Elevate Your Travel Agency Brand?

If you’re looking for a custom brand and Showit website for your travel business, I’d love to help you bring your vision to life. Let’s create a brand that inspires wanderlust, builds trust, and connects with your dream clients.

Contact me here to get started!

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