Building brands + websites with intention for creatives

Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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You Don’t Need a Fancy $10K Brand and Website—Here’s What You Actually Need

June 4, 2025

Filed in: Business, Marketing, Tips

Canva Brand Kits | Budget-friendly branding for small business

If you’ve been feeling the pressure to invest in a $10,000 custom brand and website before you even book your first client—take a deep breath. You don’t necessarily need a luxury designer to look professional.

What you do need is consistency.

Why Consistency Is More Important Than Custom

When it comes to building brand recognition, consistency is everything. Whether your visuals were created by a professional designer or DIYed in Canva, what matters most is that they’re cohesive across every platform.

That means:

  • Using the same fonts on your website, social media, and emails
  • Sticking to a cohesive color palette
  • Displaying your logo(s) the same way every time

When your audience sees the same visuals over and over, they start to recognize and remember your brand—and that’s what builds trust.

Canva Brand Kits | Budget-friendly branding for small business

My Favorite Tools for Consistent Branding

This is exactly why I love using (and creating!) tools like:

  • Canva Brand Kits
  • 💻 Showit Website Templates
  • 📩 Flodesk Email Templates
  • 📱 Canva Instagram Templates

These tools give business owners a professional, elevated look without the big investment. Even better? They make it easy to show up consistently across your entire brand—from your website to your social feed to your inbox.

Canva Brand Kits | Budget-friendly branding for small business

Done-for-You Design, Without the Price Tag

Let’s be real: hiring a professional brand and web designer isn’t in everyone’s budget—and that’s okay. What matters more than a fancy design is that your visual presence feels polished, intentional, and recognizable.

With my plug-and-play templates, you can easily:

  • Customize your branding in Canva (no design experience needed)
  • Launch a beautiful Showit website
  • Use matching email and social templates for a cohesive look
  • Show up confidently across every platform

Final Thoughts: Pro Look, DIY Price

You don’t have to spend thousands to build a brand that looks like it came from a top-tier designer. You just need the right tools and a little consistency.

Start with a Canva brand kit, build your website on Showit, and layer in matching email and Instagram templates. You’ll not only save time and money—you’ll build a brand that actually feels like you and connects with your audience.

Ready to look pro without the price tag? Visit the shop here.

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