Blogging is a HUGE SEO tool! I always tell my custom branding clients we blog to be found in Google, not for people to read about us. Each blog post is considered a page on your site and allows you the opportunity to insert your keywords (which are the words people type in to Google to find you) therefore making you more “findable.”

I’ve taken clients from ranking in the 80s to the teens for certain keywords in just three months! It works!

Here are three legit tips blogging is great for your small creative business:

1. Fresh Content and Regular Updates: Google loves fresh content, and blogging provides a consistent stream of new pages and posts for your website. By regularly publishing high-quality, relevant content, you signal to Google that your site is active and engaging, which can positively impact your ranking in search results. Each new blog post provides an opportunity to target specific keywords and topics related to your business, helping you attract organic traffic from users searching for information relevant to your industry.
2. Targeting Long-Tail Keywords: Blogging allows you to target long-tail keywords—specific, niche phrases that may have lower search volume but higher conversion rates. Long-tail keywords often represent more specific search intent and can be less competitive than broader, more generic terms. By creating blog posts focused on long-tail keywords related to your products, services, or industry, you can attract highly targeted traffic and improve your chances of ranking well in relevant search results.
3. Building Backlinks and Authority: High-quality blog content is more likely to attract inbound links from other websites, which can significantly impact your site’s authority and credibility in the eyes of search engines. When reputable sites link to your blog posts, it signals to Google that your content is valuable and worthy of being shared, which can improve your overall ranking. Additionally, blogging allows you to showcase your expertise, establish thought leadership in your industry, and build relationships with other influencers and bloggers—all of which can lead to more backlinks and further enhance your site’s authority over time.

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