I was thrilled to collaborate with Whitney from Festoon Charleston again on her luxury wedding floral business brand and Showit website. As a Showit website designer for wedding businesses we worked together several years ago, Whitney returned wanting a softer, more romantic color palette and a refreshed online presence. We updated her website and refined her brand identity while keeping her recognizable logo intact, ensuring her loyal clients experienced a consistent, elevated brand.

View the updated website here →

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About Festoon Charleston

Festoon Charleston is a luxury wedding and event florist serving Charleston, Kiawah Island, and the greater Lowcountry area. Whitney is known for creating elevated, timeless floral designs that bring weddings and events to life with elegance and romance. The business caters to couples and clients who value high-end floral artistry and a personalized, thoughtful approach to every event.

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The Brand Refresh

Whitney wanted her brand to feel softer, more romantic, and aligned with her updated Showit website. We kept her logo for recognition and refined her brand board with gentle, elegant tones and cohesive visuals. The refreshed identity highlights the luxury, romance, and editorial quality that define Festoon Charleston.

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Website Redesign

Alongside the brand refresh, we redesigned Whitney’s Showit website to showcase her work effectively. The new site highlights her luxury floral arrangements, features the refined romantic palette, and emphasizes an editorial, high-end aesthetic. It captures her brand’s essence while making it easy for clients to navigate and inquire.

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Why Brand Refreshes Matter

Branding is more than colors or logos—it shows who you are, what you value, and what clients can expect. By refining her brand and website, Whitney aligns her online presence with the luxury, romantic, and editorial style her clients love in Charleston and the Lowcountry.

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Work With Me

If you’re looking for a Showit website designer for wedding businesses, I specialize in creating luxury, cohesive, and strategic brand experiences that elevate your business. Let’s work together to tell your story with intention and style.