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Ribbon & Ink is a full service branding studio that works with small creative businesses to create brands with strategy and beautiful, purposeful content-driven websites to go with them. 

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Custom Branding and Showit Website for Stationery Business

February 11, 2025

Filed in: Branding, Ecommerce

Custom Branding + Showit Website for Stationery Business

Happy launch day to Ledgewood Fine Stationery! 🎉 Frances has always run her ecommerce shop on Shopify, but she was looking for a way to infuse more personality, creativity, and elegance into her new custom branding and Showit website for her stationery business —especially as she shifts focus toward custom wedding invitations.

Showit + Shopify Hybrid Website

To achieve this, we decided to create a Showit + Shopify hybrid website, allowing her to maintain the ecommerce functionality of Shopify while giving her full creative freedom on Showit. Her main website is built on Showit, allowing for a highly customized and visually stunning design that reflects the elegance and artistry of her custom wedding stationery. Meanwhile, her ecommerce shop is hosted on Shopify under a separate domain, ensuring she retains the powerful ecommerce capabilities Shopify offers.

Seamless Connection

Though on separate platforms, both sites are seamlessly connected with cohesive branding, navigation, and design. Visitors can effortlessly browse Frances’ portfolio, explore her custom invitation process, and shop her paper goods without disruption.

This hybrid approach gives her the best of both worlds: a creative and immersive website to showcase her artistry, alongside a streamlined, professional online store for product sales.

The Brand

Instead of starting from scratch, we built around her existing logo, which already has strong brand recognition—and even hangs on a large sign in her office! To ensure a cohesive, polished look, I created a brand identity board with colors, fonts, and design elements that complement her aesthetic. The result? A gorgeous ebsite that beautifully reflects Frances’ artistry, professionalism, and the luxury she offers to her couples.

Congratulations, Frances, on this exciting new chapter for Ledgewood Fine Stationery! Check out her new custom branding and Showit website here! To get started on your own custom branding and Showit website contact me here!

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