Attention wedding businesses! Engagement season is almost here. Are you ready for it? Up to 40% of all yearly engagements occur between Thanksgiving and Valentine’s Day so you don’t want to miss that opportunity to connect with engaged couples! You must have some marketing strategies for your wedding business in place to prep. Here are several tips to get you started:

Run Targeted Social Media Ads

• Create ads specifically aimed at newly engaged couples on platforms like Instagram, Facebook, and Pinterest. Use engagement-related keywords and hashtags to capture attention, and direct couples to your website or booking page.

Offer a Limited-Time Engagement Season Discount or Package

• Create special offers or packages exclusive to couples who book during engagement season. This can be a discount, a free upgrade, or a value-added service, motivating couples to book quickly!

Optimize Your Website for Engagement Season

• Ensure your website is mobile-friendly, fast, and designed to convert. Update your portfolio, testimonials, and FAQs to speak directly to newly engaged couples. Add a dedicated “Engagement Season Special” section or banner on your homepage to highlight any offers or services. Email me about having a Showit maintenance service performed!

Host a Giveaway for Newly Engaged Couples

• Partner with other wedding vendors to create a collaborative giveaway that attracts engaged couples. The prize could be a free consultation, a mini-session, or a small service related to weddings. This helps build your email list and social following while reaching a wider audience.

Create Engagement-Focused Content

• Write blog posts, create videos, or post infographics that target couples planning their weddings. Topics like “How to Choose the Perfect Wedding Photographer,” “Top Wedding Venues for 2024,” or “10 Questions to Ask Your Wedding Planner” can attract newly engaged couples searching for guidance.

Email me about having a Showit maintenance service performed!

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