Happy Wednesday! I wanted to share a custom brand identity for Memphis wedding photographer, Mary Kate Steele. Mary Kate wanted to go through her very first professional branding experience with me and I am so honored! She has a love for old literature, traveling, and architecture. After reading through her initial brand questionnaire I was able to put together this ideal client mockup:

I then created her mood board followed by some initial logo concepts which pretty much consisted entirely of custom calligraphy by Liza Child Calligraphy.

This is Mary Kate’s final brand board:

Stay tuned for her pretty new Showit site!

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