I’ve been working with Gretchen of Wild Hearted Beauty, a Maryland hair and makeup artist, for the past month on her new brand and it has been a breath of fresh air! I love doing full branding for all my creative small businesses, but this one is very bold in comparison to a lot of the fine art photographers and planners I work with. Her brand’s color palette is nothing short of glam and bright.

After reading through Gretchen’s initial brand questionnaire I created this ideal client for her:

After a few changes I created her mood board and then moved on to logo design. Here is the initial round of concepts I sent.

The second round of logos…

And with a little tweaking the final logo and brand board!

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