Happy Saturday! I had some time to spare this morning and wanted to share this SUPER pretty brand I am working on for my full branding wedding photographer client Heather Dettore Photography. Heather is an Atlanta wedding photographer who is all about savoring memories on camera after an unexpected loss in her family. That event triggered her love for photography into helping others preserve the memories of loved ones.

Heather gave me a general idea of the visuals for her brand during her brand coaching session with me, but, as always, I threw a little curveball in by placing a fun pop of color she didn’t expect: gold. And not metallic gold, a pretty solid gold. I first addressed the color palette idea during our brand coaching session when I shared my ideal client mockup for her:

She loved it! Next we moved onto her mood board and then logo design. These were the initial logo concepts I gave her:

After some tweaking we came up with this final logo:

I then created her brand board which serves as the visual blueprint for her brand:

Isn’t it pretty?! Stay tuned for more posts on her social media design, stationery, Showit site, and more!