Happy Monday friends! I am excited to share with you the beginning of my current full branding wedding business client brand: Refined Grace. Refined Grace is a brand new wedding boutique in Charlotte, North Carolina. Owner Temily Wardlaw wanted to cater to the local crowd by allowing brides to come and bring their bridesmaids in to be pampered and find the perfect bridesmaid dress and accessories. Her brand’s slogan really gives her story: “Taking care of your bridesmaids so you don’t have to.” Perfect right?!

After reading through Temily’s initial brand questionnaire I prepped for our brand coaching session by preparing this ideal client mockup:

Next up was mood board followed by her logo concepts. Which is your fave concept?

Here is the final logo!