Happy launch day to Michigan wedding planner Festoons and Flourishes! Ashley is a full branding wedding vendor client who has been a joy to work with. Her style includes a love of art history, all things Pride and Prejudice, calligraphy, wax seals, proper etiquette, and ballroom dancing. Her brand is classic and full of beautiful, dark-edited images. I love it!

As with any of my full branding wedding vendor clients we first had a brand coaching session where we discussed her ideal client, niche, pricing, competition, and more.  After reading through her initial brand questionnaire I sent her I created this ideal client mockup and description:

After her coaching session I put together a mood board and sent her three logo layouts (but I KNEW the one she’d want would be one of the calligraphy ones by Script + Vine.)

LOGO CONCEPTS

Next I put together her full brand board that includes some custom illustrations from Script + Vine as well.

BRAND BOARD

Next was her styled brand images. I create a set of these for each client to use in Instagram images and stationery.

STYLED BRAND IMAGES

Next came her stationery suite with welcome magazine…

STATIONERY

Followed by her social media…

SOCIAL MEDIA

Next was her home page design for her new Showit site….

HOME PAGE DESIGN

Followed by the rest of her site design and her launch!

VISIT HER SITE

 

 

Congrats Ashley! Ready for your rebrand? Contact me today!