I love working on full branding for wedding photographers and planners, but it’s always nice to have a little change. Currently I’m working with owner Heidi Kallett of The Dandelion Patch, a Virginia luxe wedding paperie. Heidi has been in the wedding invitation business since 1994 and has a cute storefront space in Tyson’s Corner, Virginia. So far working with her has been a blast and her brand is being transformed into a strong, high-end, luxe visual identity.

For all of my full branding clients I create an ideal client mockup. This helps them easily identify with their ideal clients and know who they are trying to market to. It is an essential part of my brand coaching session. The ideal client mockup also includes a color palette I’m thinking of using for the brand. Below is the ideal client mockup for The Dandelion Patch.

I also create a brand mood board for every client that is a collage of images representative of their brand’s overall look and feel. Below is the mood board I created.

Looking forward to sharing their brand new logo design soon!

Visit my Pinterest Mood Board to see lots of fun inspiration!