At some point every small creative business owner feels the need to rebrand their business. It’s inevitable. You outgrow your current client-base and need a new look and vision. My one-woman shop full branding studio for women creative businesses LOVES helping with just that, but sometimes business owners aren’t sure if they should get just a logo done, a website, or the whole shebang. The cost can time commitment can be overwhelming and often boss ladies settle for getting a logo done and redoing their own site. Here are several reasons from past R&I wedding photographer clients why you should take the plunge of doing a full rebrand with a pro versus just getting a logo or website done.

I always follow up with my full branding clients once we’re finished and ask them this question:

Are you glad you decided to do a whole rebrand versus just having a logo or website done?

Image: Kimberly Florence Denn

“YES! I am so glad I did the whole rebrand. From the beginning, I knew I needed an overhaul in order to find my ideal clients. I also was able to admit that I am not capable of being the one to do that. I can connect with couples and taking pictures of them all day long, but website/brand design?? No way, I cannot do that. Having some like Katie that specializes in it is very valuable. She’s amazingly talented!” – Lauren Simmons Photography

Image by Melissa Oholendt Photography

“YES! In the past I’ve re-done my website and logo design and it got me no where. Re-branding my business is exactly what I needed because I wasn’t attracting the clients I wanted, but now I am!” – Elizabeth Moore Photography

“OF COURSE! I was ready for a new look. I knew I wanted to re-do everything. There is no point to having a new logo with my old website. It would not go well together.” – Elizabeth Fogarty Photography

Image by Love & Light Photographs

“Yes! In the past I’ve done things very piecemeal with different designers or on my own. Bringing everything in-house to one person who spent time first understanding my business and my goals, and next building a beautiful brand that would provide a cohesive start-to-finish experience for my clients, made a HUGE difference!” – Nicole Detone Photography

Image by Rebekah Coxe

“I am! I think it’s tempting to do just a logo or mood board for your business, but a brand is so much more than a logo that it’s a disservice to reduce it to just that. By fully rebranding, I have invested in my business and I know it will last me 10x longer than just a logo ever could.” – Joy Michelle Photography

And there you have it! It is way more of an investment in your business in my opinion to do a full rebrand for all of the wonderful reasons listed above. It’s definitely a decision to be planned out and research. Read my post here about researching designers.

Ready to start your rebranding journey? Contact me today!